Array:
Array is a portable projector with removable speakers, designed to deliver a seamless and immersive entertainment experience. This project provided a holistic perspective on product design by exploring user needs, developing buyer personas, creating branding elements, and mapping user journeys, to create a cohesive system that balances functionality and user experiences.
Role & Process: Developed a buyer persona to understand user needs and preferences, created a brand guideline and imagery to define the product's identity, and mapped out the user journey to ensure an intuitive and engaging experience. integrate design elements by refining features through testing, and focusing on portability, versatility, and form to create a high-quality product.
A curated mood board showcasing the inspiration behind Array’s design.
A mockup of Array's logo on the product.
User experience map
A portable projector with removable speakers, designed to adapt and enhance any living space.
Defining the user: Building a detailed buyer persona to understand their needs, preferences, and behaviours.
Brand Guideline: Establishing logos, slogans, and color palettes that align with the buyer's existing preferences, creating a cohesive and relatable brand identity.
User Experience Cycle of Array
User Journey Map: Highlighting key touchpoints and interactions throughout the product life cycle.